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The Importance of Database and CRM Management

A CRM database is the principal point of all your company’s prospect and customer data. It gives marketing and sales teams a single point of truth, which makes it easier to organize, manage and utilize information to create perfect customer experiences. A CRM...

The Engineering Process

A set of steps that engineers follow to solve a problem is called an engineering process. It is highly iterative and elements of the process could be repeated many times during a single project. The steps that are repeated could be defined and framed differently. The...

An Educational Foundation in Global Business

In the present volatile, uncertain, complex and unclear (VUCA) business environments and business environments, it’s becoming more important to be flexible and able to adapt at a rate that is compatible with the complexity of business contexts. A solid...